The importance of efficiency, accuracy, and organizational skills for business owners cannot be overemphasized. Offering your customers a great shopping experience is all about giving your uttermost attention to details, and this is why the pricing of products is equally important. A pricing gun is a functional tool that is an inseparable part of the retailer's inventory.
In this post, we will look at why the pricing gun is very important in the retail business as well as why every store owner should incorporate the pricing gun in their store.
What is a pricing gun?
Firstly, what are pricing guns? A pricing gun is a kind of gun-shaped device that applies price labels or bar codes to the products. With this, employees can easily stick price tags to the products without having to hand-write or having to stick pre-attached labels. Most pricing guns generate numbers, bar codes, and, on some models, short messages that may include specific product information.
Using pricing guns is also an effective way of giving a professional look to your store as well as helping in efficiency.
Types of Pricing Guns
Let’s explore the primary types:
1. One-Line Guns
Ideal for printing simple price tags or single lines of information, such as:
- Price
- Discount percentage
- Batch codes
Example Uses:
- Marking a single price on small items like candy bars or stationery.
These guns allow you to print two lines of information. Common uses include:
- Product price on the first line
- Batch code or expiration date on the second
Example Uses:
- Pricing perishable items, like food or beauty products, that require date tracking.
For businesses with more complex labelling needs, three-line guns are invaluable. They let you include:
- Price
- Batch code
- Expiration date or promotional messages
Example Uses:
- Adding detailed labels to pharmaceutical or industrial products.
4. Integrale - Alpha Numeric Guns
Designed for advanced retail environments, these guns can print both letters and numbers. They’re ideal for labels that require specific codes or alphanumeric sequences.
Example Uses:
- Printing stock-keeping units (SKUs), promotional codes, or multi-location identifiers.
Why are pricing guns important in retail?
1. It offers Speed and Efficiency
There can never be a one-time bargain where time is not a great factor considered in the retail business. Pricing items individually can take a lot of time and energy, which is why the pricing gun is so useful. It makes it easier for you to put price labels on various products easily and effectively, in a way that can be relatively time-consuming if done manually by the employees.
2. It Reduces Human Error
All of us know the mess that occurs when a price sticker is put with the wrong figure. This may result in dissatisfied customers and, most seriously, the loss of sales. Pricing guns assist with eradicating these problems as they guarantee efficiency in deploying price tags.
That means, instead of writing the prices manually or, worse, remembering them, it is possible to print the exact prices and barcodes using a pricing gun each time.
3. It Adapts easily to Your Needs
One important strength of using pricing guns is that these guns are very flexible to use. Depending on the model, it covers everything from price names to barcodes and QR codes.
In this regard, anyone who runs a business that involves multiple types of products will appreciate the possibility of easily switching between the use of different labels.
Unsure which labels will suit your pricing gun or date coder? Use our Pricing Gun Compatibility Chart to find out here
4. It is Cost-Effective
As everyone knows, running a business is all about optimising every cent that you spend. As much as it may appear that having a pricing gun is an added cost, it is relatively cost-effective. Labelling takes a lot of time and manpower when done manually. With the help of pricing guns, this time is saved.
5. It is easy to use
Another advantage of pricing guns is that everyone who uses them can do so with no fuss at all. No prior training or experience is required—simply load the labels, set parameters, and start the process of labeling. It will be very easy for even first-time employees to use.
Final Thoughts
Pricing guns are important and must-have tools that should not be missing from your business operation as you strive to optimize your business in 2025. They are cheap, easy to acquire and implement, and effective—and probably the best thing about them is that they make your store efficient.
And, of course, at Pricemark, you can get the various types of pricing guns.
For more information or any help in selecting the right pricing gun for your store, please do not hesitate to contact us.